Meet Taylor Simon of @intayriors — the brains behind the interior design industry’s biggest social media trend of 2024 — the 'Unexpected Red Theory'.
An interior designer creating elevated, liveable spaces in New York City, Taylor uses her social platform to share styling advice and the latest design trends. Let's sit down and learn more about Taylor's thoughtful services, latest projects, plus viral moments and fall decor tips.
A typical client 🙇♂️
"My typical client is someone who wants a liveable but elevated space. People come to me when they know what they like but they aren’t sure how to make it look 'cohesive,' so that’s where I come in. I like to work with my clients to understand their lifestyle, how they use their space, and what feelings they want their home to evoke when you walk through the door."
Staying social 👬
"I love that social media has made design so accessible to a wider audience than it might have been before. It has been a game changer with my business as well. I have a great time making videos about trends I see or general design advice, and it’s also been the biggest driver of people finding my services. I look forward to evolving with social media and seeing how it continues to make an impact on the design world."
‘Unexpected red theory’ 🔴
"I had no idea it was going to get the global attention that it did. It’s been unbelievable. I had only recently started posting on social media in that format with the talking head video, so it was shocking when an off-the-cuff video I just made from a train of thought really took off the way it did! I think the color red specifically is why the video went so viral. Red evokes strong emotions on both ends of the spectrum. It represents love, but also anger. I think the video touched on those emotions for people, causing a lot of discourse on the topic.”
Inspired by NY streets 🏙
"I’ve lived in New York for almost 8 years, and to this day it’s still my greatest source of inspiration. Walking around and seeing how people dress is a great source of inspiration. Noticing materials and colors that people combine is a great way to inspire interior design as well. I always say fashion and interiors are inherently connected."
